Tony Craddock is the CEO and Founder of Global Prepaid Exchange Ltd and Prepaid Awards Ltd.
Making prepaid happen to improve lives everywhere – while helping accelerate the growth of companies in prepaid.
Prepaid improves lives. My job is to make sure our Exchanges enable more people to benefit from prepaid in all its manifestations. Everywhere.
I lead the widest reaching prepaid industry organisation in the world, the Global Prepaid Exchange. We’re here to make prepaid happen so companies grow faster in prepaid. As a result, this enables more people to use prepaid products, from gift to GPR, from incentive to travel. And to have their lives improved, in sometimes small but sometimes big ways.
My role is to coordinate the resources of the amazing people involved in the Exchanges. They are in Canada, UK, France, DACH (Germany, Austria and Switzerland), Southern Africa and India.
Having launched the CRM International Consortium and the Association of Publishing Agencies, I appreciate the power of community and collaboration. I used the insights I learnt chairing these communities to design a unique formula that allows us to be a powerful catalyst for making the market in prepaid.
My business bible? The Catalyst Code by David Evans and Richard Schmalensee. Read it and you’ll discover why.
I’m also a proud road cyclist with a badge that says, ‘Achieved L’Etape du Tour in 2006 and La Marmotte in 2007, 2008, 2009 and 2010 with a Brevet D’Or’.
Proud parent of three. Fan of travelling on business and pleasure. And adoring husband of the long-suffering Tory.
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