Known as the Gift Card Guru, Dan Horne is the world’s leading expert on consumer purchase and use of gift cards and other payment mechanisms, an area he has studied since 1992. Horne is an Associate Professor in the Department of Marketing at Providence College in Rhode Island, USA, where he teaches Consumer Behavior. Horne holds an undergraduate degree in International Economics and an MBA. Following the publishing of his doctoral dissertation on consumers’ choice processes in the selection of gifts was published in 1993 he was awarded a Ph.D. in Marketing from the University of Michigan.
In 1992, Horne began a series of large-scale research projects investigating the consumer purchase and usage of gift certificates and cards as well as the role these products play as rewards, incentives, and promotions. His work has been published in both academic and practitioner journals and in 2005 he co-authored, the European Guide to Gift and Stored Value.
For more than fifteen years he has worked as a researcher, analyst and advisor on gift certificates/cards and payments for retailers, financial services companies and suppliers in North America, Europe and Australasia. He provides expert commentary on retailer performance to the financial markets, and to the print and electronic media. He has served as an advisor to governmental authorities in the US and Canada on issues surrounding the sale and purchase of gift cards. He is a member of the Board of Directors of The Corporate Marketplace and IncentOne and a Non-Executive Director and Co-Founder of Global Prepaid Exchange.
Working with Dan in the US are:
Sarah Dombroski – Research Assistant
Patricia Norberg – Research Consultant
William Sorin – Research Assistant
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